New Year's resolutions for this year
So here we are. It’s 2020; it’s a new decade. And yes, that means it’s time for some resolutions for the new year. Resolutions can be a fickle thing. It’s all too easy to let these goals drop by the...
View ArticleGetting started with Google Analytics
If you’ve been around the web, you’ve probably heard about Google Analytics. But you might not know what that is or, more importantly, what that means for you, your business and your website. This...
View ArticleGetting started with Google Search Console
Google Analytics will tell you a story about what’s going on with your website’s traffic. But it won’t tell you the entire story. If you’re interested in your website’s SEO performance, you’re going...
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Compressing images for your website
One of the most annoying things I come across on some web pages are images that are too big. I’m not talking about the actual dimensions being too large, but rather the file size of the image. It...
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Getting started with Google Tag Manager
Getting Google Analytics and Search Console running for your website is great. But there’s still one tool out there that can really take it to the next level. That’s where Google Tag Manager comes in....
View ArticleWhy your business needs to be on Google My Business
Have you ever looked up your business on Google? Have you ever wondered how your business got the little blurb on the right side of the results? And have you ever wondered about that link at the...
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What to expect with WordPress 5.4
WordPress 5.4 is just around the corner. Yes, while it seems like 5.3 was just released yesterday, we’re quickly approaching the March 31 release date for 5.4. Currently, WordPress 5.4 is in release...
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Why Local SEO matters and what you can do about it
So you’re wanting to work on your website’s SEO. That’s great! But there are so many other people that you have to leapfrog just to get onto the front page. What are you to do about that? Well, if you...
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Five things to do on your Google Analytics account
Google Analytics holds a treasure trove of information and data about your website. You can basically find any piece of data that you want to know about your website. You can see how many people are...
View ArticleSix WordPress plugins to use on every website
WordPress plugins are the lifeblood of the WordPress ecosystem. Whether you care about creating an online store or are just blogging away, WordPress plugins allow you to do almost anything you want to...
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A look around your Google Search console account
Google Search Console is an incredibly powerful tool in your analytics tool belt, especially when it comes to tracking your SEO efforts. While Google Analytics allows you to see what people are doing...
View ArticleHooking up your ecommerce store to Google Analytics
So you’ve got Google Analytics set up on your website where you also have an ecommerce store. What if, you ask, there was a way to connect the two together to make tracking your online store a little...
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Four tags you should create in Google Tag Manager
Google Tag Manager is a wonderful tool to get analytics and insight into your website’s performance. But getting started with it can be a bit tricky. It’s not like Google Analytics and Google Search...
View ArticleShould your small business be blogging?
It can be very tempting to start blogging for your small business. After all, isn’t anyone with a website blogging these days? And there are very compelling reasons for wanting to blog. It shows fresh...
View ArticleWebsite Misconception: Websites should never change (An introduction to the...
So you’ve built your website. You like the design. It works perfectly. The content is great. It’s live and people are coming to it. So your website is good now, right? There’s nothing left for you to...
View ArticleWebsite Misconception: SEO is a one-time thing
If you have a website, you’ve probably heard about search engine optimization, or SEO. You might not be sure entirely what it is, but you’ve heard it a lot so it’s probably important. And you think...
View ArticleWebsite misconception: Design is better than user experience
Have you ever gone to a website that looked so cool but when you tried to do something or move to the next page you couldn’t do that? It’s frustrating, and it’s a very poor user experience. Yet it...
View ArticleWebsite Misconception: People will find you automatically (an introduction to...
So when you make your website live, that’s all that there is to it. Everyone is going to just flock to your website, right? You don’t need to worry about some web marketing, correct? No. Not at all....
View ArticleWhat is Google PageSpeed Insights and why does it matter?
How long does it take for your website to load? Don’t know? Go ahead and try to load your site right now. I’ll wait. Did it take a while to load? That’s going to be a problem for your website. It’s...
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Six accessibility fixes you can make to your website today
Hey, do you have any accessibility issues on your website? If you already know the answer to that question and your answer is “not many or none”, then great! Good job and keep up the good work making...
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